Learn How to Grow A Thriving Partner Ecosystem

Discover strategies and tips to run user & partner referral programs that generate consistent revenue.

How to overlay your partners with the bowtie model
How to overlay your partners with the bowtie model
How to overlay your partners with the bowtie model

How to Seamlessly Overlay Partners across the Customer Journey

Best practices for building an ideal partner persona
Best practices for building an ideal partner persona
Best practices for building an ideal partner persona

Looking for Ideal Channel Partners? Start with an Ideal Partner Persona

Introduction to partner-led growth
Introduction to partner-led growth
Introduction to partner-led growth

What Is Partner-Led Growth and How Can It Amplify Your B2B Sales?

Five types of partner programs for B2B SaaS companies
Five types of partner programs for B2B SaaS companies
Five types of partner programs for B2B SaaS companies

5 Types of Partner Programs for B2B SaaS: Which One Is Right for You?

Guide to building a high-performing B2B referral program for B2B SaaS companies
Guide to building a high-performing B2B referral program for B2B SaaS companies
Guide to building a high-performing B2B referral program for B2B SaaS companies

A Concise Guide to B2B Referral Partner Programs in 2025

Expando® is next-gen, AI-powered referral management software that helps B2B companies optimize and scale their referral programs for growth and success.

2025 Expando World Ltd. All rights reserved.

Expando® is next-gen, AI-powered referral management software that helps B2B companies optimize and scale their referral programs for growth and success.

2025 Expando World Ltd. All rights reserved.

Expando® is next-gen, AI-powered referral management software that helps B2B companies optimize and scale their referral programs for growth and success.

2025 Expando World Ltd. All rights reserved.