Signing first 3 clients in 6 months in Asia Pacific with partner-led growth.

Expando's in-market representation enables Short Edition to efficiently enter new markets while minimizing expansion costs.

Share this case study:

"Expando® has done an outstanding work to unlock, identify and approach our most relevant targets."

Kristan Leroy

International Sales Director

The Company

Based in Paris, Short Edition is a pioneering French company known for the world's first short story machine that promotes literature through short and engaging written works.

The Challenge

Short Edition's goal is to reach out to prospects in Asia-Pacific. Meanwhile, their team is based in Europe and North America and has little time to spend prospecting in Asia. Short Edition has entrusted Expando® to represent them in the Asia-Pacific market.

The Solution

Short Edition has benefitted from Expando® in two significant ways: - Remote market expansion. The Short Edition team has been connecting with decision-makers in top Hong Kong and Singaporean universities without expensive travel. - Thanks to our referral management platform, the Short Edition team is able to keep track of referrals as they turn into deals and communicate with referral partners on how to move the deals forward.

The Outcome

We introduced Short Edition's International Sales Director to decision-makers in leading universities, corporations and government in the Hong Kong and Singapore regions such as The Chinese University of Hong Kong, Hong Kong Public Libraries, and National University of Singapore. Short Edition has successfully collaborated with three clients in Hong Kong and Singapore. They are now considering further expansion in both cities, benefiting from a steady stream of referrals from Expando®'s partners.